Business in American Story. Key notions



Business in American Story. Key notions

Evelyne Payen-Variéras


:: Résumé    :: Sommaire    :: Détails


Introduction

CHAPTER 1. Business elites
Proprietors, merchants and planters
Capitalists, "captains of industry", "robber barons"
Entrepreneurs

Chapter 2. Agreements and associations
Partnerships
Pools and Trusts
Trade associations

Chapter 3. Business and labor
Masters and their households
"Free labor" and liberty of contract
Collective bargaining

Chapter 4. Corporations
Incorporation
Corporate stock and shareholders
Modern corporations as large firms

Chapter 5. Business and the State
Mercantilism
Tariffs
Patents and copyright
Bankruptcy

Chapter 6. Manufacturing
The factory system    
Mass production versus flexible specialization
Wages

Chapter 7. Commerce
Commodity exchanges
Peddlers, independent wholesalers and credit-reporting agencies
Department stores, mail-order houses and chain stores

Chapter 8. Finance
Promissory notes and bank notes
Securities
Investment bankers
Stock exchanges

Chapter 9. Agriculture
"Cotton kingdom" and "Corn belt"
 “Agri-business” in the Trans-Mississippi West
Farmers' associations and cooperatives

Chapter 10. Business executives and the problem of accountability
Government regulation and antitrust proceedings
Public relations and “corporate social responsibility”
Shareholder value and shareholder activism

Chapter 11. Management
“Scientific management”
Managerial organizations
Benefits and diversity management

Chapter 12. “Small business”
“Independent” versus “disadvantaged” businesses
Franchising
Start-ups and venture capital

Chapter 13. Business and the consumer society
Advertising and branding
Marketing
Mortgage loans and consumer credit

Selected bibliography

Index

 

116304-23


 

 

 

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