Kamel MNISRI holds a PhD in Management Sciences and of equal importance is his international business experience at IBM. His academic research places emphasis on the cross roads between leadership, creativity and business ethics. His PhD research project focused on the development of creativity within organizations aimed at understanding the prevailing conceptual models of the management of creativity and drew links between management practices and the development of organisational creativity. He is cofounder of ARTEM Organizational Creativity and Sustainability Conference. He is regularly invited to teach and talk about management, leadership and creativity in various academic, corporate, and conference settings.